Shenzhen NIBA Battery Co., Ltd. was established to develop and sell rechargeable nickel metal hydride batteries and nickel cadmium batteries.

The company changed its name to Jiangsu cel and established a nickel metal hydride nickel cadmium battery production base in Jiangsu.

After registering "Howell" abroad, the battery market began to expand to the European and American markets.

Establish a rechargeable battery Engineering Research Laboratory, and cooperate with domestic well-known positive and negative material manufacturers to develop high-capacity alloy powder and spherical nickel; Passed TUV ISO9001:2000

Jiangsu Saier Industrial Park began to lay the foundation, and began to build nickel metal hydride battery production plants and rechargeable battery laboratories.

Jiangsu factory has invested in the research and development of lithium polymer batteries and lithium-ion batteries, and plans to expand to the lithium battery market.

In May, 2007, the industrial park was completed and relocated to the new plant, and new imported production equipment was introduced.

Jiangsu Saier was rated as a high-tech enterprise in Jiangsu Province, and "cel" was rated as a famous trademark in Jiangsu Province

Dongguan Kinsell Battery Technology Co., Ltd. was established in Dongguan to manufacture, develop and sell lithium polymer batteries,

Dongguan Kinsell company was rated as a "national high-tech enterprise" and established a "lithium battery engineering technology research laboratory" and a new energy joint laboratory with Guangxi Guilin University of technology

Take a stake in Ansai lithium energy, and independently produce cylindrical lithium-ion batteries

Anhui Saier new energy company was established in Anhui to manufacture, develop and sell cylindrical lithium-ion batteries

Dongguan Hongwei "Howell" company was established to jointly create a high-quality and reliable battery brand with domestic and foreign markets.

Establish a new energy joint laboratory and a graduate research and innovation experimental base with Guangxi Guilin University of technology

In 2021, the market sales reached 648million RMB. At present, the growth percentage of sales performance is increasing by more than 13% per year.